I shape products thoughtfully.
With expertise in product strategy, I bridge disciplines to solve problems that matter.
About
Find out a bit more about my background and how I approach things
I'm Product Lead at Bankuet, a tech-for-good startup on a mission to get food banks what they need, when they need it. Over the last six years, I've worked closely with Bankuet's CEO and led product strategy from discovery to delivery, driving measurable improvements in user experience and operational efficiency.
I have hands-on experience in product management, user research, design, and AI-native engineering and hold a Master's in Interdisciplinary Problems and Methods.
I'm passionate about building products that solve problems that matter. Whether that's helping food banks to feed more people or enabling researchers to navigate complex domains more effectively. I believe the best solutions emerge through thoughtful consideration.
I'm currently exploring how AI can be leveraged to accelerate product workflows and initiatives without losing sight of the people they serve.
Technical skills and focus areas
Tools and skills I use to bring ideas to life
Selected case studies
A showcase of my work in product strategy, AI-native development, and interdisciplinary research
Bankuet: Building a new website to scale food bank support
Led the transition of Bankuet's donor experience to a Next.js app on Vercel, integrating Beacon CRM, reducing checkout steps from 5 to 3 and enabling flexible giving.
Bankuet: Creating a platform for food banks to access supplies
Led the largest improvement to Bankuet's food bank portal, giving food banks exact quantity control and price visibility while reducing admin overhead.
Research Atlas: Designing a visual search tool for interdisciplinary research
Built a Next.js web app that replaces scattershot search with an interactive map revealing key topics, pivotal works, and links between them for interdisciplinary research.
Hot off the Algorithm: Prototyping AI-generated artefacts from the news
A rapid prototype exploring whether AI-generated artefacts can encourage deeper engagement with current events through abstraction from headline to painting to poem.
Experience
My professional journey and career milestones
BankuetOctober 2020 - Present
Bankuet is a tech for good startup on a mission to get food banks what they need, when they need it and to make it easier for people to give.
Key Achievements
- Lead digital product strategy from discovery to delivery.
- Enhanced the donor experience by improving simplicity, clarity and brand alignment of bankuet.co.uk, achieving a 95% reduction in button clicks and a 45% uplift in conversion rate.
- Developed two innovative donation channels, leading to a 36% increase in revenue from donations and enabling dynamic support for the most in-need food banks.
- Revamped the food bank ordering experience through various iterative improvements, driving a 40% increase in the total monthly delivery value.
- Cut fundraising campaign on-boarding lead time from 1 day to instant
- Streamlined the food bank onboarding process, reducing lead time from 2 weeks to 1 week (a reduction of 50%), and cut technical onboarding time for food banks from 45 minutes to 10 minutes (a reduction of 78%)
Focus Areas
Research AtlasJuly 2025 - Present
Research Atlas is a web application that helps students and researchers enter unfamiliar academic domains by revealing key topics, pivotal works, and their relationships.
Key Achievements
- Designed and built a functional web app from concept to launch using Next.js, Vercel, Neo4j Aura, Supabase, and D3, enabling interactive topic-work mapping.
- Developed three core user flows — Search, Analysis, and Archive — allowing users to retrieve, visualise, and save research networks for continued exploration.
- Achieved a Real Experience Score of 96/100 (Vercel Speed Insights) across 115 visits during beta testing, indicating excellent performance and user experience.
- Conducted structured user testing and thematic analysis confirming the platform helped users discover relevant research areas they would not have found otherwise.
- Applied principles of progressive disclosure, visual externalisation, and transparent data provenance to reduce cognitive load and improve trust in search results.
Focus Areas
FreelanceMarch 2019 - February 2020
FusionJuly 2017 - February 2019
London Interdisciplinary SchoolOctober 2023 - July 2025
Loughborough UniversitySeptember 2012 - July 2015
SuperHi2020
SuperHi2020
Contact
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