{"schema_version":"1.10","project":{"id":"bankuet-funding","slug":"funding","title":"Bankuet: Creating more flexible ways to fund the mission","card":{"title":"Flexible funding propositions","deliverable":"Originated and launched the General Fund and Support Bankuet propositions.","outcomes":"General Fund: flexible food bank funding · Support Bankuet: engineering capacity"},"seo":{"title":"Flexible funding propositions","description":"How I created Bankuet's General Fund for flexible food bank giving and Support Bankuet for direct, unrestricted donations to the organisation."},"canonical_url":"https://laurence-peberdy.com/w/funding","markdown_url":"https://laurence-peberdy.com/w/funding.md","project_context":{"type":"organization","name":"Bankuet","url":"https://bankuet.co.uk"},"project_date":{"precision":"year","value":"2022","start":"2020"},"published":"2026-08-09","updated":"2026-09-06","role":["Product & Operations"],"responsibility_summary":"I originated the **General Fund** and **Support Bankuet** propositions and led their product design, launch and messaging.","description":"I introduced a general fund in 2020 for donors who did not want to choose a food bank, and Support Bankuet in 2022 for direct, unrestricted donations to the organisation.","summary":["Bankuet's original donor journey began with a choice: which food bank do you want to support? That worked for donors with a specific food bank in mind, but not for everyone.","I introduced two additional ways to give at different points in the journey. The General Fund let donors support food banks without choosing one. Standard donations already contributed to Bankuet through an operating fee; Support Bankuet added a separate, unrestricted way to support the organisation itself after the donor had funded food bank supplies."],"problem":"**Some donors wanted to help without choosing a food bank.** The original journey still required them to select one before they could fund supplies. **Supporting Bankuet itself was a different ask.** Donors who wanted to support the organisation needed a route that could not be confused with money intended for food bank supplies.","constraints":["Both propositions sit beside the main reason people come to Bankuet: funding food bank supplies. That created three constraints:","**Keep the purposes distinct.** Donors needed to understand whether they were funding food bank supplies or supporting Bankuet itself.","**Do not interrupt the primary donation.** Support Bankuet had to sit outside the main giving flow, so the additional ask came after the first donation was complete.","**Keep the experiment cheap.** Support Bankuet was worth testing because it could use existing Beacon forms rather than require a bespoke payment build."],"hypotheses":["For the **General Fund**, if we removed the need to choose a food bank, donors without a preferred destination could still complete a donation while giving Bankuet a flexible pool to direct where it was most needed.","For **Support Bankuet**, if we made support for the organisation a separate ask after the primary donation, we could create unrestricted income without confusing it with money for food bank supplies."],"interventions":["2020 — General Fund","I introduced a shared fund for donors who wanted to support the wider food bank network. Instead of asking them to choose a destination, Bankuet could direct those donations towards food banks most in need.","2022 — Support Bankuet","I introduced a separate route for direct donations to Bankuet and showed it only after the donor had completed the primary donation. That kept the additional ask out of the main food bank giving flow.","I used Beacon CRM donation forms for this route, providing a low-risk live implementation before the later donor-platform rebuild."],"technologies":["Beacon CRM"],"competencies_demonstrated":["Product proposition design","Stakeholder recommendation and buy-in","Low-cost product experimentation"],"outcomes":["bankuet-funding-general-fund-durability","bankuet-funding-support-bankuet-durability","bankuet-funding-beacon-testbed"],"case_study":{"id":"bankuet-funding","title":"Bankuet: Creating more flexible ways to fund the mission","card":{"title":"Flexible funding propositions","deliverable":"Originated and launched the General Fund and Support Bankuet propositions.","outcomes":"General Fund: flexible food bank funding · Support Bankuet: engineering capacity"},"seo":{"title":"Flexible funding propositions","description":"How I created Bankuet's General Fund for flexible food bank giving and Support Bankuet for direct, unrestricted donations to the organisation."},"projectContext":{"type":"organization","name":"Bankuet","url":"https://bankuet.co.uk"},"projectDate":{"precision":"year","value":"2022","start":"2020"},"published":"2026-08-09","updated":"2026-09-06","blurb":"I introduced a general fund in 2020 for donors who did not want to choose a food bank, and Support Bankuet in 2022 for direct, unrestricted donations to the organisation.","role":["Product & Operations"],"responsibilitySummary":"I originated the **General Fund** and **Support Bankuet** propositions and led their product design, launch and messaging.","propositions":[{"id":"general-fund","name":"General Fund","decision":"Let donors support food banks without choosing an individual one.","outcomeSummary":"A flexible pool of donations for food banks most in need.","outcomeIds":["bankuet-funding-general-fund-durability"]},{"id":"support-bankuet","name":"Support Bankuet","decision":"Offer a separate direct-support donation after the primary donation.","outcomeSummary":"Unrestricted funding for external engineering capacity.","outcomeIds":["bankuet-funding-support-bankuet-durability","bankuet-funding-beacon-testbed"]}],"summary":["Bankuet's original donor journey began with a choice: which food bank do you want to support? That worked for donors with a specific food bank in mind, but not for everyone.","I introduced two additional ways to give at different points in the journey. The General Fund let donors support food banks without choosing one. Standard donations already contributed to Bankuet through an operating fee; Support Bankuet added a separate, unrestricted way to support the organisation itself after the donor had funded food bank supplies."],"problem":{"intro":[],"items":["**Some donors wanted to help without choosing a food bank.** The original journey still required them to select one before they could fund supplies.","**Supporting Bankuet itself was a different ask.** Donors who wanted to support the organisation needed a route that could not be confused with money intended for food bank supplies."]},"constraints":{"intro":["Both propositions sit beside the main reason people come to Bankuet: funding food bank supplies. That created three constraints:"],"items":["**Keep the purposes distinct.** Donors needed to understand whether they were funding food bank supplies or supporting Bankuet itself.","**Do not interrupt the primary donation.** Support Bankuet had to sit outside the main giving flow, so the additional ask came after the first donation was complete.","**Keep the experiment cheap.** Support Bankuet was worth testing because it could use existing Beacon forms rather than require a bespoke payment build."]},"hypotheses":{"intro":["For the **General Fund**, if we removed the need to choose a food bank, donors without a preferred destination could still complete a donation while giving Bankuet a flexible pool to direct where it was most needed.","For **Support Bankuet**, if we made support for the organisation a separate ask after the primary donation, we could create unrestricted income without confusing it with money for food bank supplies."],"items":[]},"interventions":{"intro":[],"items":[],"groups":[{"heading":"2020 — General Fund","intro":["I introduced a shared fund for donors who wanted to support the wider food bank network. Instead of asking them to choose a destination, Bankuet could direct those donations towards food banks most in need."],"items":[]},{"heading":"2022 — Support Bankuet","intro":["I introduced a separate route for direct donations to Bankuet and showed it only after the donor had completed the primary donation. That kept the additional ask out of the main food bank giving flow.","I used Beacon CRM donation forms for this route, providing a low-risk live implementation before the later donor-platform rebuild."],"items":[]}]},"technologies":["Beacon CRM"],"competenciesDemonstrated":["Product proposition design","Stakeholder recommendation and buy-in","Low-cost product experimentation"],"outcomes":{"intro":[],"items":[{"id":"bankuet-funding-general-fund-durability","kind":"qualitative_outcome","claim":"The **General Fund** created a flexible pool of donations that Bankuet can direct towards food banks most in need, while giving donors a route that does not require choosing an individual food bank.","measurement":{"source_type":"author_observation","status":"author_reported"}},{"id":"bankuet-funding-support-bankuet-durability","kind":"qualitative_outcome","claim":"**Support Bankuet** generated unrestricted funding for external engineering capacity used in major iterations of the food bank portal.","measurement":{"source_type":"author_observation","status":"author_reported","scope":"Operational contribution described in Laurence's CV and case-study account"}},{"id":"bankuet-funding-beacon-testbed","kind":"qualitative_outcome","claim":"Using **Beacon CRM** for Support Bankuet provided an early live test of its forms, payment flows and CRM behaviour, reducing uncertainty before the 2025 donor rebuild.","measurement":{"source_type":"author_observation","status":"author_reported"}}]},"evidenceScope":"Author-reported operational outcomes. 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